I’ve worked part-time for Gap since my second semester of college, and as a sales associate you can usually see when a new piece of clothing is going to drop quickly as a clearance item or live long for another season.
For example, the tank with lace trimming on the neck-line and along the shoulders- great success. People still come in asking for it, and we don’t have it anymore.
Another example, the deep v-shirt with a pocket to the left. Anyone could wear it, and it was super comfortable, so it was a big hit. Again people still ask us for it.
For the winter line, destructed denim is making its way as a norm of the Gap jeans collection. Slowly, last fall, destructed jeans came in as fashion denim, but now, destructed jeans are coming in the styles of Gap’s signature fits.
The destructed style is attracting younger shoppers into Gap, while the elder shoppers seem disappointed.
“I don’t want no jeans with whiskers, and I don’t want no jeans with holes!” One customer told me the other day.
Fortunately, not all of Gap’s jeans are destructed. At least not for now. Looking back at denim trends, I’m sure that putting spandex in jeans was just a trend before it became a norm. And I’m sure that whiskers and fading denim was just a trend before it was a norm.
